Sheargold have taken out the Urban Development Institute ofAustralia (UDIA) Award for Excellence in Marketing - Land Development for their unique Vista Park development in the Illawarra.

The state-wide award recognised the creative and innovative approach adopted by the Vista Park team mixed with strong branding and appreciation of the market. The marketing included virtual reality goggles, water-repelling art installations, seed woven hand-signed cards and giveaways of John Deere ride-on mowers and monetary vouchers for landscaping, all to reflect a semi-rural lifestyle.

“With so many strong competitors from across the state it was a real honour to have Vista Park recognised in these prestigious awards by our peers in the industry. We also need to thank the broader project team as well as Vista Park residents who have embraced the vision and community building approach we have strived to deliver.” said Michael Sheargold, Managing Director of Sheargold, the developer behind Vista Park.

A telling comment by the judges was: "For a small team they definitely over-delivered, and this award is highly recommended and very well deserved. A brilliant campaign.”

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